Relax Gaming Expands its Presence in the U.S. through Partnership with BetMGM

The New Jersey Division of Gaming Enforcement has approved Relax Gaming to operate within the state, marking a significant milestone for the iGaming company. Renamed RLX Gaming in the United States, the company has strategically collaborated with BetMGM to enhance its market presence. This partnership aims to capitalize on the flourishing U.S. gaming industry, with RLX Gaming leveraging BetMGM’s prominent position as a leading iGaming and sports betting provider.

Entering the U.S. Market:

Relax Gaming, recognized as an iGaming aggregator boasting a diverse content portfolio, views its entry into the U.S. market as a lucrative venture. The collaboration with BetMGM is pivotal in achieving this goal, as the company positions itself to thrive with the support of a well-established partner. RLX Gaming is poised to distribute its acclaimed content, including popular titles such as The Great Pigsby and Epic Joker, to BetMGM’s clientele in New Jersey.

Expansion Plans and Operational Commitments:

Following a successful venture in Ontario, Canada, Relax Gaming is not only eyeing a substantial share in the U.S. markets but is also committed to advancing its expansion plans in Canada. RLX Gaming’s Chief Regulatory Officer, Alexia Smilovic Ronde, highlights the significance of the granted transactional waiver, emphasizing the company’s dedication to upholding regulatory standards in the online gaming industry. This waiver facilitates further expansion while ensuring the delivery of advanced content to operators.

BetMGM Collaboration and Content Showcase:

BetMGM’s online casino, featuring an impressive array of over 1,500 games, becomes a vital platform for RLX Gaming to showcase its content. Simon Hammon, CEO of RLX Gaming, expresses the company’s longstanding ambition to penetrate the highly profitable U.S. markets, underscoring the partnership with BetMGM as a catalyst for accelerated growth. According to RLX Gaming’s Chief Regulatory Officer, this collaboration signifies a pivotal opportunity for the company, aligning with its commitment to regulatory duties and content excellence.

Industry Recognition and Awards:

Relax Gaming’s recent accolades, including GGA’s Product Launch of the Year for Dream Drop Jackpots and multiple titles receiving recognition, solidify its position as a top B2B provider. Awards such as Slot of the Year at the 2023 CasinoBeats Game Developer Awards and distinctions at the 2023 EGR B2B Awards and 2023 SBC Awards underscore the company’s commitment to innovation and excellence.

In Conclusion, With the regulatory green light from the New Jersey Division of Gaming Enforcement and the strategic collaboration with BetMGM, RLX Gaming is well-positioned to make significant strides in the U.S. gaming landscape. The company’s dedication to regulatory compliance, coupled with its impressive portfolio of games, sets the stage for a successful foray into the thriving U.S. market and continued growth in the broader North American gaming sector.